Featured Case Study
Custom Application Development • Healthcare Industry
From Spreadsheet Chaos to 40,000+ Respondent Platform
How we helped a leading market research firm recover from a failed development project and execute an emergency platform migration in 48 hours, scaling from 500 to 40,000+ respondents while maintaining zero data loss.
Published: January 15, 2025 • Financial Services Industry
Key Results
48 Hours
Emergency Migration
From system shutdown to live platform
80x
Scale Achievement
From 500 to 40,000+ respondents
100%
Data Preservation
Zero manual transcription errors
The Challenge
Our client, a healthcare market research firm with 50+ employees, came to us after a failed platform development attempt. The previous solution, built on inappropriate low-code tools was unstable and inadequate for their needs. They needed immediate professional intervention to salvage their operations and build a scalable solution.
Key pain points included:
4-hour deployment windows causing business disruption
Failed platform built on inadequate low-code tools
No intelligent prioritization of profitable service calls
Manual processes across spreadsheets and emails
Lack of SOC 2 compliance requirements
High infrastructure costs due to over-provisioning
No integration between survey collection and payment systems
Limited ability to search and analyze respondent data
Our Solution
We delivered a comprehensive rescue operation that not only saved their existing data but built a scalable platform for future growth.
1. Data Extraction & Recovery
Executed emergency data extraction from the failing system, successfully recovering all respondent information and project data to ensure business continuity.
2. DevOps Implementation
2. Unified Research Platform
Built a professional-grade system managing complete project lifecycles, from client project creation through survey response tracking and respondent management with advanced search capabilities.
3. System Integration Framework
Seamlessly integrated Qualtrics for survey data import, Calendly for interview scheduling, and payment processing, while maintaining PHI compliance by keeping sensitive notes in separate systems.
4. Cloud Migration
4. Public Opportunity Portal
Developed a public-facing component allowing respondents to search for research opportunities matching their profiles, dramatically expanding the recruitment pipeline.
Phase 3: Migration & Testing (Months 5-8)
Gradual migration of services, comprehensive testing, and performance optimization.
Implementation Timeline
Phase 1: Emergency Assessment (Week 1)
Evaluated failing system, identified critical data, and developed extraction strategy while beginning parallel platform development.
Phase 2: Rapid Development (Months 1-2)
Accelerated MVP development focusing on core functionality: project management, survey import, respondent tracking, and payment processing.
Phase 3: Migration & Testing (Months 5-8)
Gradual migration of services, comprehensive testing, and performance optimization.
Phase 3: Crisis Response (48 Hours)
When the old system was shut down overnight, executed emergency soft launch with essential data collection features to maintain business continuity.
Phase 3: Crisis Response (48 Hours)
When the old system was shut down overnight, executed emergency soft launch with essential data collection features to maintain business continuity.
Phase 4: Platform Maturation (Month 3+)
Completed remaining features while system was live, ensuring smooth operations and gradual feature rollout without disrupting active research projects.
Results & Impact
What began as a critical rescue mission transformed into a growth platform that exceeded all expectations:
1. Performance
Immediate Crisis Resolution
Preserved all 500-1,000 existing respondent records
Maintained continuous business operations
Zero disruption to active research projects
1. Performance
Cost Optimization
Process Transformation
$2M annual infrastructure savings
Scaled to 40,000+ approved respondents
Tens of thousands of additional survey participants
Enabled exponential business growth
The emergency migration preserved crucial respondent data that served as the foundation for massive growth. Today, the platform manages 80x the original respondent base and serves as the backbone of their operations, demonstrating how proper technology infrastructure can enable dramatic business scaling.
Project Details
Industry
Healthcare
Company Size
500-1000 employees
50+ employees
Project Duration
3 months (MVP)
Team Size
8 engineers
Services
3 engineers
Services
Custom Application Development
Technologies Used
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Legacy Application Modernization
Refactor aging code to reduce risk
Custom Application Development
MVPs and full-stack systems built for scale
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