Featured Case Study

Custom Application Development • Healthcare Industry

From Spreadsheet Chaos to 40,000+ Respondent Platform

How we helped a leading market research firm recover from a failed development project and execute an emergency platform migration in 48 hours, scaling from 500 to 40,000+ respondents while maintaining zero data loss.

Published: January 15, 2025  •  Financial Services Industry

Group 560-2

Key Results

48 Hours

Emergency Migration

From system shutdown to live platform

80x

Scale Achievement

From 500 to 40,000+ respondents

100%

Data Preservation

Zero manual transcription errors

The Challenge

Our client, a healthcare market research firm with 50+ employees, came to us after a failed platform development attempt. The previous solution, built on inappropriate low-code tools was unstable and inadequate for their needs. They needed immediate professional intervention to salvage their operations and build a scalable solution.

Key pain points included:

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4-hour deployment windows causing business disruption

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Failed platform built on inadequate low-code tools

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No intelligent prioritization of profitable service calls

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Manual processes across spreadsheets and emails

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Lack of SOC 2 compliance requirements

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High infrastructure costs due to over-provisioning

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No integration between survey collection and payment systems

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Limited ability to search and analyze respondent data

Our Solution

We delivered a comprehensive rescue operation that not only saved their existing data but built a scalable platform for future growth.

1. Data Extraction & Recovery

Executed emergency data extraction from the failing system, successfully recovering all respondent information and project data to ensure business continuity.

2. DevOps Implementation

2. Unified Research Platform

Built a professional-grade system managing complete project lifecycles, from client project creation through survey response tracking and respondent management with advanced search capabilities.

3. System Integration Framework

Seamlessly integrated Qualtrics for survey data import, Calendly for interview scheduling, and payment processing, while maintaining PHI compliance by keeping sensitive notes in separate systems.

4. Cloud Migration

4. Public Opportunity Portal

Developed a public-facing component allowing respondents to search for research opportunities matching their profiles, dramatically expanding the recruitment pipeline.

Phase 3: Migration & Testing (Months 5-8)

Gradual migration of services, comprehensive testing, and performance optimization.

Implementation Timeline

Phase 1: Emergency Assessment (Week 1)

Evaluated failing system, identified critical data, and developed extraction strategy while beginning parallel platform development.

Phase 2: Rapid Development (Months 1-2)

Accelerated MVP development focusing on core functionality: project management, survey import, respondent tracking, and payment processing.

Phase 3: Migration & Testing (Months 5-8)

Gradual migration of services, comprehensive testing, and performance optimization.

Phase 3: Crisis Response (48 Hours)

When the old system was shut down overnight, executed emergency soft launch with essential data collection features to maintain business continuity.

Phase 3: Crisis Response (48 Hours)

When the old system was shut down overnight, executed emergency soft launch with essential data collection features to maintain business continuity.

Phase 4: Platform Maturation (Month 3+)

Completed remaining features while system was live, ensuring smooth operations and gradual feature rollout without disrupting active research projects.

Results & Impact

What began as a critical rescue mission transformed into a growth platform that exceeded all expectations:

1. Performance

Immediate Crisis Resolution

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Preserved all 500-1,000 existing respondent records

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Maintained continuous business operations

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Zero disruption to active research projects

1. Performance

Cost Optimization

Process Transformation

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$2M annual infrastructure savings

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Scaled to 40,000+ approved respondents

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Tens of thousands of additional survey participants

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Enabled exponential business growth

The emergency migration preserved crucial respondent data that served as the foundation for massive growth. Today, the platform manages 80x the original respondent base and serves as the backbone of their operations, demonstrating how proper technology infrastructure can enable dramatic business scaling.

Project Details

Industry

Healthcare

Company Size

500-1000 employees

50+ employees

Project Duration

3 months (MVP)

Team Size

8 engineers

Services

3 engineers

Services

Custom Application Development

Technologies Used

AWS Docker Ruby on Rails GitLab CI PostgreSQL React External APIs

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